General

Language of Decision, Move People to Action!

According to CSO Insights 86% of the Value Propositions that sales people present aren’t relevant enough to get the prospect to take action. What this means is . . . The product you sell or non profit service you provide and the associated conversations sound and look alike to your prospects. The volume of information

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The Ultimate Decision Maker

Every sales professional from their first day in sales is told, ” get in front of the decision maker”. Makes perfect sense. If you want to sell your product or service the person you need to speak with is the person that has the ability to make a buying decision. However, as Lee Corso on ESPN often says,

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