Posts Tagged memorable

Language of Decision, Move People to Action!

Language of Decision, Move People to Action!

According to CSO Insights 86% of the Value Propositions that sales people present aren’t relevant enough to get the prospect to take action. What this means is . . . The product you sell or non profit service you provide and the associated conversations sound and look alike to your prospects. The volume of information […]

Continue Reading →

Posted in: General

Leave a Comment (0) →

Sales Messaging that is Simple, Unique & Memorable

Sales Messaging that is Simple, Unique & Memorable

In today’s selling environment these numbers tell a disturbing story. 85 15 1 Geoffrey Moore, in the Harvard Business Review article, “In a Downturn, Provoke Your Customers”, was quoted as saying that 85% of today’s budgets are already allocated to existing commitments. 15% is available for discretionary expenses and that number continues to shrink in […]

Continue Reading →

Posted in: General

Leave a Comment (0) →