Posts Tagged messaging

Language of Decision, Move People to Action!

Language of Decision, Move People to Action!

According to CSO Insights 86% of the Value Propositions that sales people present aren’t relevant enough to get the prospect to take action. What this means is . . . The product you sell or non profit service you provide and the associated conversations sound and look alike to your prospects. The volume of information […]

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MasterMessaging Featured on Buckhead Business Radio

MasterMessaging Featured on Buckhead Business Radio

Hey, we just wanted to let you know that we were recently featured on Buckhead Business Radio! David took part in a panel discussion and was interviewed on air. You can go the link below and download/listen to the entire podcast, as well as get some info on all of the speakers on the program. […]

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Prospecting

Prospecting

What do these words have in common? Dating Cold Calling Interview The success of all three is directly tied to the message you deliver in the first 30 seconds of your conversation. You could be the best looking, have the superior product and be the most qualified, but if your message is weak none of those […]

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Sales Messaging that is Simple, Unique & Memorable

Sales Messaging that is Simple, Unique & Memorable

In today’s selling environment these numbers tell a disturbing story. 85 15 1 Geoffrey Moore, in the Harvard Business Review article, “In a Downturn, Provoke Your Customers”, was quoted as saying that 85% of today’s budgets are already allocated to existing commitments. 15% is available for discretionary expenses and that number continues to shrink in […]

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