Sales professionals are faced with several challenges in today’s market.

In a commoditized world, buyers have unlimited choices in how they solve problems. They also have vast information on the internet about those solutions. As a matter of fact, according to recent Gartner research, buyers only spend 17% of their time meeting with sales professionals.

What this means is, the ability to communicate unique value for your product or service in early stage selling conversations is critical.

With these challenges as a backdrop, what if you could:

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What you will gain

What people say about it

“David has a unique capability to deeply understand human behavior and motivations, and how to translate these insights into actions that will allow sales teams to be more effective, strategic, and impactful. Any sales professional should read this book!”

Uri Levy
SVP, Worldwide Sales XM Cyber

“I stopped reading traditional business books after I met David. I realized there is a whole different level of knowledge to understand and leverage in order to get better results. The world is better off now that this information is in his book, and I highly recommend every business leader reading and applying it.”

Jason Pace
COO, Diversified Metal Fabricators

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In this book, you’ll discover how to more easily engage prospects, raise the perceived value of your product or service, and move more prospects through the early stages of the buyer’s journey.

If you’d like to go further in understanding how to apply the principles and techniques found in the book, check out the 6x- Convert More Prospects to Customers online course HERE.

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