Option 1
Elevate Your Value in Early Stage Selling Conversations
You’ve done everything necessary to cut through the noise and secure that first conversation with a prospect. You realize this meeting is the most important meeting in the buyer’s journey. Do it right, you’re on to the next step. Do it wrong, there are no more conversations.
Human behavior often leads us down a path where these mistakes are made.
1. We share way too much information.
2. We sound just like our competition.
3. We talk all about us, our product or company.
What if you could predictably communicate your unique value in a way that gets you to more second conversations?
You can, with a Sales Conversation Roadmap based on the latest in behavioral psychology.
Keynote Learning Outcomes
A combination of science and storytelling will lead you to an understanding of the buying brain and how it makes decisions.
Couple this with a simple roadmap that can be used to deliver high value conversations to different persona’s inside your prospect's organization.
The end result- Prospects asking for more information and meetings because they understand and want the value you communicated.
Option 2
Storytelling, How to Connect With Your Prospects on a More Meaningful Level
As long as human beings have been walking on planet earth, storytelling has been at the heart of how we communicate. It’s so natural in our personal relationships as we communicate with friends and family. Why not in our business relationships?
So many sales conversations are filled with facts and information as you try to build a solid business case for your products. It’s business- it feels like this is the right path forward. Unfortunately, according to how our brains are wired, logic and reason alone do not win the day.
As humans, we make decisions based on meaning and emotion, then justify our decision with logic and reason. How can you incorporate this truth into your selling conversations?
Storytelling.
Keynote Learning Outcomes
A combination of science and storytelling will lead you to an understanding of how to incorporate different types of story into your selling conversations.
Stories that include:
- Personal Stories
- Object Stories (Stories told around a 3D object to anchor your value)
- Objection Handling Stories
The end result: Connecting with prospects on a more meaningful level.
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