Podcast with Matt Reiner- Bridging the Gap
MasterMessaging’s founder, David Kurkjian recently joined Matt Reiner on his podcast, Bridging the Gap. The topic of the discussion was focused around Financial Advisors and their challenges with communicating value and differentiating themselves from other advisors.
David mentions that value is not always perceived by having a unique product or service. It’s really about the way you communicate with your prospects and customers.
Your prospects and customers don’t care about what you do. They care about the outcome of what those products or services can do for them.
So how are you going to explain what you do without giving complex information that causes them to lose interest? Check out the podcast below to learn more!
We understand it can be difficult to know where to start when trying to communicate value in every sales conversation. That’s why we’ve created an E-book on communicating value that you can download here.
Call: 678-561-6260, Email: dkurkjian@mastermessaging.com or instant message David Kurkjian on LinkedIn to start the conversation.