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Many of us started the new year ready to leave 2020 behind and hopeful for a better year. COVID has impacted many businesses, causing long lasting repercussions. Despite the circumstances, sales leaders are still working on creating a successful, profitable year for their teams.

Here are some things you can do to help lead your team in the right direction and promote growth in your business this year.

Getting It Right The First Time: Hire The Right People At The Right Roles 

To build a highly successful sales team, you must address the most important starting point—the people you hire. Hiring the right people and clearly defining their roles helps set you up for long-term success, as you’re able to utilize their true talents and skills. Most companies make the mistake of hiring individuals for general roles, relying on them to handle every single aspect of the process—a decision that can later lead to unmet quotas and poorly managed goals. 

During the hiring process, make sure to closely analyze the candidate’s strengths. You need to ensure that all attributes closely match the job role, especially when it comes to years of experience. It’s best to invest in personality and cognitive tests that can determine the right personality traits, especially when it comes to specialized roles. 

After hiring new reps, training and coaching is an important next step. You can have a talented employee, but if you don’t set them up for success, they won’t meet their full potential. Consider creating a playbook with sales messaging so that the whole team, old and new, can be on the same page with how to communicate high value to prospects. 

Embracing Innovation: Arm Your Team with Automated Tools

Although hiring the right people will feel like a battle already won, it’s only the beginning of the work. Having the right foundation won’t be as useful without the right tools, as even the best of people need help. In other words, it’s very important that you invest in processes and tools that will help your staff reach their full potential. 

Delivering quality work does not always rely on sheer talent alone—you need to supply them with the right tools, so empower them by automating and streamlining administrative processes. By automating these manual tasks, you free them from doing busy-work. They can devote more time and attention to things that matter more, including building relationships with clients and recruiting loyal customers. 

Stick To The Landing: Find The Right Coaching Method 

Now that you have the right tools and the perfect employees, you now need to make sure that they’re continuously growing. Allowing your team to simply become robots and bring the revenue will eventually affect your company’s performance, as good leadership is never steady—it’s always climbing towards sales success. 

That said, make sure to set expectations with your managers and employees, especially when it comes to observing and coaching. You need to consciously evaluate your team, hold them accountable, and allow them enough room to grow and be trained. In doing so, you ensure not only your company’s continued success, but a loyal team dedicated to helping you achieve. 

Invest In The Most Effective Sales Training With The Right Partner

Building a high-performing sales team can be challenging, especially since it has been such an unpredictable environment. COVID-19 has changed the world in more ways than one, but there are ways to ensure not only your company’s survival, but its success. 

Consider partnering with a sales consultancy that helps train and coach your sales team, while making sure everyone is on the same page and consistently communicating value. MasterMessaging deeply understands the benefits of sales training, and we have developed innovative ways to help your company grow. We now offer virtual training and coaching sessions, making it easier to be safe and successful. Elevate your value—reach out to us today.

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We understand it can be difficult to know where to start when trying to communicate value in every sales conversation. That’s why we’ve created an E-book on communicating value that you can download HERE.