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Many people are triggered by an emotional desire when making purchases, which is why businesses use advertisements that create compelling copies or stimulating graphics to catch people’s attention and evoke strong feelings. 

In that sense, psychological triggers are used to create sales, and when used in the correct application, it can serve as a powerful guide to help you flip your customer’s perspective and be interested in what you’re currently marketing. 

It’s not easy to fully understand the complexities of a human mind – let alone your customers’ minds, but there are tried and tested tricks that can help you close more deals. Here are a few  psychological sales tactics you can use to increase conversion rates in your business.

Tip #1: Provide Fewer Options to Your Prospect

As the saying goes, “less is more”, and it couldn’t be truer in this case. On that note, giving your prospects a diverse number of options can make things harder for them to decide since they have a lot of factors to think about. 

That’s why if you’re a business who offers a wide range of products or services, an effective way to encourage stronger call-to-action is to organize your products and services into simplified categories, and then only sell one category at a time to relevant consumers. 

This means that you will first have to thoroughly study your target audience to narrow down what type of product they will most likely be interested in. After all, a sales pitch that directly addresses their needs ensures that you hook their attention while providing fewer options allow potential customers to conclude faster. 

Tip #2: State What Customers Will Miss Out On When They Say No

All sales marketing pitches should include the highlights of your company’s products or services, which includes its benefits and how it can directly help them with their specific needs. However, many prospects tend to be hesitant, but even those kind of buyers will find it hard to decline a great opportunity. 

On that note, you have to leverage loss aversion by expounding on what the prospects will be missing out if they say no to the deal, which can be an effective tactic when used at the right moment and situation. 

Tip #3: Showcase Social Proof

There is strength in numbers, and social media presence is a powerful strategy that builds credibility and encourages your prospects to trust your brand. This is because humans are inherently social by nature, and find it easier to trust reviews from other consumers more than marketers or sales representatives. The more honest reviews you have, the more people will find your product or service valuable. On that note, you can showcase social proof by including reviews on your website or naming notable brands or influencers who are using your products. 

If you’re looking for a way to incorporate this in your sales pitch in-person, including the best-seller in your option is a great way to guide prospects towards purchasing it as people tend to trust a product that has been tried, tested and loved by other customers.

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If you’re looking for help in implementing these and other techniques, get in touch with us today for a free consultation!

We understand it can be difficult to know where to start when building a framework for sales conversations, so we’ve developed a Sales Conversation “Cheat Sheet” you can download HERE.